Last modified: 2009-05-16 by eugene ipavec
Keywords: maronite | christian | free patriotic movement | tree: cedar (green) | michel aoun | aounist current | check mark | omega | hezbollah | text: arabic (white) | text: arabic (orange) |
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The "Free Patriotic Movement" (Al Tayyar Al Watani Al Hurr) was founded and led by Michel Naim Aoun, who was prime minister of Lebanon between 1988-1990.
Bill Garrison, 29 Jan 2007
From the FPM website:
Process of developing the new logo for Al Tayyar Party
General Aoun main brief was to have a logo that would represent the spirit and mission of Al Tayyar Al Watani Al Horr, without using the Cedar or the colors of the Lebanese flag as they belong to the “Nation”, and many Political Parties have already used the Cedar as a symbol.
In order to come up with a concept and develop a logo that would better describe the FPM, focus groups studies and brainstorming sessions were conducted with different target groups (members & nonmembers of FPM) who were asked to describe Al Tayyar Al Watani Horr. The types of questions were:
“How and what do you feel when you hear the name FPM?” “What does it mean to you?”, “How do you perceive it as a Human Being, as an Environment?”; “What does it refer to?”; “To which symbols & signs do you associate the FPM?” etc…
The main answers were as follows:
- General Michel Aoun
- Clear vision of an optimistic future
- Clear political line
- People that are in the FPM are from all parts of Lebanon and educated
- Open book, Nothing is hidden
- Orange color
- FPM is POSITIVE and peaceful
- A bird that loves & represents peace and freedom
- Rallies all the confessions of Lebanon, no extremism, no racism
- A Movement that accepts & respects all other parties
- A Movement that believes in its Country and has principles
The above answers allowed the creative teams to develop around 30 logos, short listed to top 5 logos by a committee of professionals. Finally, those five logos were presented to a committee of 17 People headed by General Michel Aoun, who have agreed on one logo that gather all the above criteria. And that is how the new logo has been adapted and launched.
Phase 3: Logo explanation
When looking at the logo, people can therefore see and feel the following:
- An Open book and a Road: The Open book corresponds to the ever lasting quest for knowledge, education and culture; while the Road that keeps increasing and widening (to the right edge) represents the hope and the continuous efforts for building and achieving a new and ideal Lebanon.
- A positive sign: This is the sign of success, proving that the FPM was right from the beginning, always positive, claiming for Justice, and working hard for a better future.
- The “ V” sign for Victory: Always reminding of General Michel Aoun.
- A Bird (and a “Dove”): Representing freedom and peace, and broadening for new horizons.
- The Orange color: This has become the FPM color. The Orange is the sign of a new shiny day, new hope that shows that the FPM will never fade away, because it is a strong and powerful Party.
- The Openness: The logo open, not bound by any boundaries or limits, since most parties tend to use closed designs.
- Number 7( in Arabic: V): The number 7 to remind us of the 7th of August 2001and our 15 years of struggle against the occupation of Lebanon, and the 7th of May 2005, the date of General Aoun’s a return to Lebanon.
Eugene Ipavec, 20 Jun 2007
Reported by Bill Garrison, 14 Feb 2007
Reported by Eugene Ipavec, 15 Jun 2007
A Lebanese political UFE in a photo, better visible here: An orange flag with large black capital omega (Ω) enclosing a green cedar; white inscription below. Related to General Michel Aoun; perhaps a former flag of the Free Patriotic Movement? However the line of writing below is not the name of the FPM.
Eugene Ipavec, 13 Jun 2007
The inscription is "lagnat al-talab" ("Students' Committee").
Dov Gutterman, 15 Jun 2007
Eugene Ipavec, 15 Jun 2007