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Portuguese television companies

Last modified: 2005-04-29 by
Keywords: television | rtp | antenna | sic | tvi |
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RTP
Radio e Televisão de Portugal

[RTP flag]
by António Martins, 06 May 2004

This company suffered a deep reshuffling in April 2004: It has a new name, Radio e Televisão de Portugal (formerly Radiotelevisão Portuguesa: old acronym thus kept), a new HQ building, it now incorporates the former state owned radio station R.D.P., and it has yet a new logo and flag. The flag is flown daily at the company HQ in Lisbon (along the national and European flags, and, unlike previously, also the municipal flag).
António Martins, 06 May 2004

Design

At http://noticias.rtp.pt/web/rtp_nova_imagem/intro.htm the logo is presented and there are multiple versions for download at http://noticias.rtp.pt/web/rtp_nova_imagem/holding/logotipos.htm. A detalied on line document in PDF format gives further details but it lacks any mention of the flag.
António Martins, 06 May 2004

The image above is therefore a reconstruction. The logo details are accurate, but its position and size, as well as the ratio of the flag, are just my guess. A white flag with the company logo on it, anyway. Colors are defined for PMS, CMYK and RGB:

~B–– PMS 2915 CMYK:65-10-0-0 RGB:50-180-255
~B+ PMS 2935 CMYK:100-60-0-0 RGB:0-70-175
~B+++ PMS 288 CMYK:100-85-0-30 RGB:0-30-100
The geometric construction is not given, but it is pretty obvious, set within an orthogonal grid defining rectangles and half circles.
António Martins, 06 May 2004

This new logo, like the previous one, is based on the original logo, a stylized antenna.
António Martins, 06 May 2004

I had always thought it was a stylized armillary sphere
João Madureira, 06 May 2004

Well, it is possible that the armilliary sphere was a factor the designer of the original RTP logo had into account when doing his job, but thatʼs only a possility. Whatʼs certain is that it represented an antenna.
Jorge Candeias, 07 May 2004

Supporting this, Iʼve found the following at the Meios & Publicidade Magazine website (in portuguese): «Modernizámos a antena» («We modernized the antenna») says R.T.P. official Maria João Vasconcelos; the logo was created by the advertisement agency Brandia.
João Madureira, 07 May 2004

Traditional logo (modernized)

[old RTP flag]
by António Martins, 22 Oct 2002

White 2:3 with the traditional modernized logo (blue typewriter style lettering on golden antenna). As said, the traditional logo had no fixed colors (necessarily black and white before 1982).
António Martins, 22 Oct 2002

Only shortly in public use

I used to work right across the street from RTPʼs HQ, where the traditional logo is proeminently shown — never saw any flag there, though...
António Martins, 03 Feb 2002

some time later, not much, I was again working right across the street from RTPʼs HQ and I could see their flag poles from a vantage point. Right after the new Government announced massive investment cut in state-owned TV there was some commotion among the workers there, and from then on (up till today) flags are hoisted every day — not only in Sundays, as previously, and not only the national flag and the European Union flag, but also the flag of RTP TV station itself.

During the said demonstrations in early 2002, when the very future of the state-owned TV station was questioned by the new government, small paper handwavers were gave away to bystanders, and at least two large cloth flags were used by the rallying protesters — these in 2:3 white background with the logo. The protesters also used one flag with the modernized traditional logo, so there is no “political” connotation in using one or the other).

António Martins, 22 Oct 2002

199X-2004 logo on unofficial flag

Oblong version

[RTP flag]
by António Martins, 22 Oct 2002

The new logo (adopted in the late ʼ90ies) apparently is not official enough to be in the company flag: the flag hoisted daily at the RTPʼs HQ is white 2:3 with the traditional modernized logo.
António Martins, 22 Oct 2002

During the said demonstrations in early 2002, when the very future of the state-owned TV station was questioned by the new government, small paper handwavers were gave away to bystanders, and at least two large cloth flags were used by the rallying protesters — these in 2:3 white background with the new logo.
António Martins, 22 Oct 2002

The new logo has recently become old, though, as the company suffered a deep reshuffling in April 2004, and it got yet a new logo and flag.
António Martins, 06 May 2004

Square version

[RTP flag]
by António Martins, 22 Oct 2002

I also saw flags with this new logo, and many times. Itʼs a square flag (or squarish), horizontally divided white over blue in proportions about 4:1 or 3:1. In the white field, thereʼs the new sigla-less logo in blue. In the blue field, there's the sigla, in white...
Jorge Candeias, 04 Feb 2002

This is some sort of “Banner of the Logo”, it extending to the edges of the flag, slightly adapted to its format.
António Martins, 22 Oct 2002

The same design with ad hoc logos

Another flag that was also seen in the same situation (Volta a Portugal, a country-round cycling competition of which RTP has exclusive rights) was a close relative: the lower part was identical, but the upper part featured a multicoloured logo they developped for the volta, a sort of stylized bicycle, occupying more than the field. Not a bad flag, even if too coloured.
Jorge Candeias, 03 Feb 2002


SIC
Sociedade Independente de Comunicação

I think I saw once a flag of SIC (can't be sure): its multicoloured logo on black.
Jorge Candeias, 31 Jan 2002


TVI
Televisão Independente

T.V.I. changed their logo (and corporate visual identity) three times in the last ten years — though the most recent incarnation is so well designed and graphically integrated that it just may include a flag design.
António Martins, 03 Feb 2002

Might. The logo is indeed quite “vexy”, despite the 3-D effect it includes, and wouldnʼt look bad on a flag, even a simple white one. But I never saw any hint of its existence...
Jorge Candeias, 03 Feb 2002

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