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House flags of Swedish Shipping Companies (8)

Last modified: 2005-02-26 by
Keywords: house flag | shipping: sweden |
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Swedish East Asia Co.

[Swedish East Asia Company] by James Dignan and Jan Oskar Engene

Aktiebolaget Svenska Ostasiatiska Kompaniet Houseflag: White, with 3 Gold Crowns on Blue Disc and ASOK in Blue.
Jarig Bakker, 18 October 2004

Svea, Stockholms Rederi A/B

[Svea, Stockholms Rederi A/B] by Phil Nelson
Source: Colin Stewart and John B. Styring: Flags, Funnels and Hull Colours, 1963 [ssy63]. has this one too, but with a more centered S (and uneven swallow-tails?).
Ole Andersen, 2000-Sep-22

I experienced the time when the ships of Svea came and went in the harbour of Stockholm. I have no memory of Svea having a small Swedish flag in the house flag. The S was on the other hand bolder than in the image.
Richard Roosvall, May 2001 [translated from Swedish]

[Eman. Högberg] by James Dignan

Taking a look at Svea in Brown's Flags and Funnels, 1978, which is a few years later than the source in my original image there are a few differences.The Swedish flag appears more along the lines of a Scandinavian cross as anticipated by Ole back at the time of the original posting. Additionally, the 'S' in the image is more san serif v. the serif letter in the [ssy63] source.
Phil Nelson, 1 June 2001

See: Eman. Högberg

[Broströms] contributed by Neale Rosanoski

Probably the best source available is the Josef Nüsse table flag showing a very small canton with the cross fesspoint to the hoist ie Scandanavian style and with a plain letter. As photos definitely show the "S" on the funnel was plain I would be surprised if that on the flag differed. The company originated 1886 as Stockholms Rederi A/B or Stockholms Ĺngfartygs Rederi A/B (sources differ) with the original flag being a dark blue with an oval picture, within an ornate gold frame, of the upper portion of a red coated man with a golden crown against a light blue background with the name and flag changed by 1912.
Neale Rosanoski, 5 August 2003

Sven Salén A/B

[Sven Salén A/B] by Phil Nelson
Source: Colin Stewart and John B. Styring: Flags, Funnels and Hull Colours, 1963 [ssy63].

[Sven Salén] contributed by Neale Rosanoski

Talbot-Booth 1942 and 1994 shows a green flag with what resembles a yellow fan like shell and in the field corners the respective yellow letters "ABBT". The connection with this flag is a mystery to me and by 1949 Talbot-Booth is showing the version noted by FOTW. After WW2 most of their shipping was in the name of Salénrederierna A/B with Salén appearing to later have adopted the name of Salénrederierna which became Saléninvest A/B in 1981. In the mid 1980s they filed for bankruptcy and despite a reorganization it appears this was their fate.
Neale Rosanoski, 5 August 2003

Svenska Lloyd

[Svenska Lloyd] by James Dignan

Swedish Lloyd; London-Gothenburg Service; Houseflag: White, with Blue Maltese Cross
Jarig Bakker, 15 October 2003

[Svenska Lloyd] by Jarig Bakker

From The National Maritime Museum:

The house flag of Svenska Lloyd Rederi A/B, Gothenburg. A rectangular white flag with a blue Maltese cross in the centre. The flag is made of cotton fabric and is machine sewn. A rope and clip is attached. The house flag was originally yellow with a blue saltire. The present design was substituted at the time of the First World War because of the resemblance between the old design and the Russian naval ensign.

(Loughran and Brown show similar images - definitely no Maltese crosses).

[Svenska Lloyd] by Jarig Bakker

The yellow houseflag with a blue saltire, used till the First World War, after Loughran, 1979.
Jarig Bakker, 1 September 2004

[Svenska Lloyd Rederi houseflag] by Jarig Bakker
Source: Brown's Flags and Funnels of British and Foreign Steamship Companies, compiled by F.J.N. Wedge, Glasgow, 1926 [wed26]

Gothenburg - white burgee bordered blue top and bottom; blue disk, yellow 5-pointed star.
Jarig Bakker, 19 January 2005

Svenska Orient Linien (Swedish Orient Line)

[Swedish Orient Line] by Jorge Candeias

Swedish Orient Line (Sweden) - White with a blue disc centered, charged with the three crowns of Sweden. I've got a question on this. These three crowns have the dignity of a state symbol in Sweden. Although, some other houseflags "borrow" colours and/or flag designs from their home-countries, none of them has this strong connection to the state symbols. Doesn't it arise some discussion in Sweden to see the three crowns on a private flag?
Jorge Candeias, 21 March 1999

Swedish Orient Line (SOL) was founded in 1911 and belonged to Ĺngfartygs AB Tirfing, later the Broström group. During the years 1984-1991 it belonged to the Transatlantic group. SOL is situated in Gothenburg. It has shipping lines mainly between the Baltic Sea and the Mediterranean.

According to information on the homepage, at, many of the services are now operated in the name SolNiver Lines, a joint venture with Scan Orient Shipping Co. Ltd. which is a subsidiary of the Greek shipping company Niver Lines. SOL holds 60 % of the shares in SolNiver Lines. However, I did not find any information about any house flag for SolNiver Lines.
Elias Granqvist, 17 March 2001

Formed as Svenska Levant Linien, or Sverige-Levanten A/B (sources vary) becoming Swedish Orient Line in 1927 (company website) changing from this in 1995 to B&N Svenska Orient Linien A/B until 1997 when Swedish Orient Line A/B was adopted (Lloyds). According to Brown 1926 they used a Broström flag of 4 blue and 3 red horizontal bands with a white "O" wholly overall the 3rd to 5th bands whereas post WW2 sources show it using the Broström flag proper with the combined white letters "AB". Subsequently they appear to have inherited the flag of A/B Svenska Amerika Linien which had also become part of the Broström group with the flag appearing on their website but with the blue of the circle being in line with the national colours.
Neale Rosanoski, 5 August 2003

Svenska Rederi A/B Öresund

[Svenska Rederi A/B Öresund] by Phil Nelson
Source: Colin Stewart and John B. Styring: Flags, Funnels and Hull Colours, 1963 [ssy63].

This is a case of déjŕ vu. Three years or so ago someone had seen the P&O flag in Atlanta, and wondered what it was. I mentioned having seen it in the Sound (the water between Copenhagen and Malmö). This was what I had seen.
Ole Andersen, 2000-Sep-22

This flag is shown by the US Navy 1961 as also for A/S D/S Öresund, the Danish company based Copenhagen with Talbot-Booth 1942 also confirming use by the latter. They managed some of each others vessels at times and appear to be associates with the colours possibly symbolizing Sweden and Denmark. The latter was absorbed into Scandlines A/S in 1997 by which time Svenska Rederi A/B Öresund were managers only for a D/S A/S Öresund vessel. It is of course not the same as the P&O flag which has the same colours but in a different order.
Neale Rosanoski, 5 August 2003